since launching in 2013, Fear of God hasn't exactly gone about building a fashion line in the traditional way. for one, the brand churns out $900 jeans and $700 hoodies—and then sells out of them—while keeping everything in-house. the label's never done a proper fashion show. and the LA brand label ignores the two-collections-a-year fashion calendar, instead dropping new goods when they're ready: the brand's fifth collection launched over a year ago, and...that was the last we'd heard. But one day, founder jerry lorenzo announced Essentials, a new diffusion line from the brand that offers simplified versions of its main line pieces at a more accessible price point.